In the 1970’s women for the first time became liberated; abandoning the typical domesticated housewife ideal and going into the workplace. The time called for a new empowering fashion statement for women that went past pantsuits. Diane Von Furstenberg and her little wrap dress provided this needed fashion adjustment in the workplace.
In 1969 Diane Von Furstenberg married a prince Egon Von Furstenberg. Leading up into the 1970‘s Furstenberg would become an iconic fashion designer that would provide the liberation women desired. Diane Von Furstenberg first entered the fashion world in the early 1970’s with her iconic wrap dress. Originally created from a dolman sleeve top converted into a dress, the wrap dress was inspired by the silhouette of Japanese kimonos (Talley 7). In January 1970 Diane von Furstenberg had a suitcase full of jersey wrap dresses that she took to the editor of Vogue Diana Vreeand. Furstenberg created something new and different that became a symbol of empowerment and the uniform of the 1970’s to American women (Talley 10). In 1976 Diane was featured on the cover of Newsweek proclaiming her marketable qualities and had sold over a million dresses (Francke 42). Diane’s innovative wrap dress and abstract prints grew larger in popularity. With a dress that had no zippers or buttons women could easily wear it to work and then dress it up with jewelry for the evening.
Her earlier designs may not be revolutionary but the combination of a good fit for all types of body shapes and luxurious fabric created a cultural phenomenon. Building from the popularity of her wrap dress Diane Von Furstenberg created a brand for herself with a product line of perfumes, bath products, sunglasses, accessories, etc (DVF.com). By the end of the 1970‘s overexposure had sunk into the brand of Diane Von Furstenberg and up until the late 1990’s Diane Von Furstenberg put designing on the back burner to raise her family and travel.
In 1997 Diane Von Furstenberg saw a new generation of the classic wrap dress coming up in vintage boutiques and was able to reinvent her classic wrap dress into modern day collections. In 2005 Diane received the Lifetime Achievement Award from the Council of Fashion Designers of America (CFDA) for her impact on fashion, and one year later was elected the CFDA’s president, an office she continues to hold (DVF.com).
When creating a collection inspired by Diane Von Fustenberg it must be elegant, bold, sophisticated and have elements of the classic wrap dress. Diane Von Furstenberg traveled to Greece in 2010 where she has two store locations and visited museums such as the Benaki and Acroplis museum (DVF.com). Something as elegant and classic as Greece translates to the classic silhouette Furstenberg created back in the 1970s. The architecture such as the Pantheon is clean and structured to perfection. The sculpture such as The Nike shows fluid and flowing draping on the stone that is the epitome of femininity. The landscapes in Greece are blue and gold with oceans and classic stone buildings that would translate into a magnificent collection. Diane Von Furstenberg is no doubt an icon for her innovative thinking and simplistic yet functional designs that gave women a new uniform and confidence in the workplace. When creating a collection inspired by her and Greece the collection will be elegant, bold, feminine, and classic just as her wrap dresses of the 1970’s were to every woman that wore them. The collection inspired by Diane Von Furstenberg and Greece will be a graceful dress collection that will embody the iconic wrap dress Furstenberg created in the 1970s.